UPDATE: This establishment is now open. Find out more here.
Hampton Bays owner David Hersh is in the middle of making his dream to bring a new, one-of-a-kind restaurant to Hampton Bays — He's sinking a lot of money into it.
"It's make it or break it," he said.
Hersh recently leased the Indian Cove Restaurant, located on Montauk Highway in Hampton Bays, and is in the process of renovating it with a goal to re-open it under the name Cowfish in April.
"It is one of the most beautiful restaurants in the Hampton Bays and Hamptons area," said Hersh."I am trying to bring that spot to life."
With his first restaurant, Rumba closed for the season, Hersh says he has focused his energy on creating a new restaurant that not only will be affordable, but will be geared toward everybody, from families, to singles to couples, to big spenders to the middle class.
One feature Hersh is excited about is an outdoor, pirate-ship-themed playground for children that will overlook the water and be fenced in with tables for parents to sit and watch their kids while enjoying a martini.
Hersh, who has two young boys of his own with his wife, Rachel, felt that the addition of a playground that will lure families to the establishment.
Also outside, Hersh says he has designed a bar so unique that he had to obtain approval from the town's architectural review board to construct it.
"It's going to be amazing," said Hersh, who hinted that the bar will have a nautical theme and sails shooting off of it.
Once complete, the inside of the restaurant will have a "Manhattan-loft" feel with lots of metal and and unfinished wood. And the walls, said Hersh are going to be painted by local artists.
"We are letting the artists use the walls as if they were an art studio," said Hersh.
And if customers are looking for a different feel, Hersh said they will be able to take a ferry boat to his Rumba location, which has an Island vacation theme.
"It's about creating an experience," said Hersh. "It's going to be a fun place."
Talking about the menu, Hersh said dishes will be not only be made from quality ingredients, but also be simple and affordable with lots of steaks and seafood.
Dishes Hersh said will range from $18 to $30 and he is working on a discount card that will be available to locals.
Hersh is also working with a Nappa Valley winery to offer a top-of-the-line wine list for glasses that are usually only poured by the bottle.
At 30-years-old, Hersh says this is just the beginning for him. With no worries about the economy – everyone has to eat, he says — he has his eye on opening multiple restaurants across the Hamptons.
"I hope to have the largest restaurant company in the whole Hamptons and create places that are not the fanciest or the most expensive, but are fun," he said.