Business & Tech

East End Business Book: Ice Cream Joint, Restaurant & More Adapt

Also, a winery will open up a pop-up art gallery, and a popular cycling studio opens up a third location in Water Mill.

NORTH FORK

Shinn Estate Vineyards To Host Pop-Up Local Art Gallery

"What better pairing for wine is there than art?"

That's the question posed by Shinn Estate Vineyards, which will host a pop-up local art gallery every other Friday beginning July 26, from 5 p.m. until 8 p.m.

According to Julia King, who works with David Page and Barbara Shinn at the Mattituck winery, she was "more than thrilled" when Page asked her to create a large work of art.

RIVERHEAD

Blackwell's Changes Course to Pub-Style Menu, Atmosphere

After years as a high-end steakhouse, and about a year in between as more of an "eat local" destination, Blackwell's Pub at Great Rock in Wading River has decided to shift gears and offer a more casual atmosphere, embracing a pub-style menu and widening its offerings of craft beers at their bar.

The pub-style menu now finishes with per person bills in the $20-25 range, a more suitable number for golfers coming off the 18th green.

"We have 25,000 golfers here each season, so to capture that captive audience and keep them here, that's what we want to do," general manager Brian Curtis said.

WESTHAMPTON-HAMPTON BAYS

Shock Now Serving Bagels And Babka

Shock Ice Cream of Westhampton Beach is now serving kosher breakfast and lunch on the weekends.

Over the weekend, owner Elyse Richman, officially opened her ice cream shop also as a breakfast cafe' serving bagels, babka and pitas along with cole slaw, potato, tuna and egg salads.

The menu also includes dessert items from cookies to muffins and Danish.

EAST HAMPTON


Lola's Provides More Than Just Tattoos

Lola Snow has been practicing tattooing for 38 years, and for 18 years of those years she's also been an active minister, sometimes even counseling patrons of her tattoo parlor — and not just about the type of tattoo they are considering. 

Though she's a business owner, she hopes to provide something more than that for both her customers and her employees, all of whom she trains herself. "Money is a survival tool," she said, "not something to be worshiped. The person comes first." Since opening in Montauk in October 2012, Lola's Tattoos sees average of five to 10 people a day. Though some people are just looking, some come in for simple tattoos. For more complicated larger work, it's best to make an appointment before hand, she said.

SOUTHAMPTON 

SoulCycle Spins into Water Mill

One of the country's most well known indoor cycling studios is coming to the small hamlet of Water Mill, and it will be open year-round.

On Tuesday, SoulCycle opened in the Water Mill Shoppes off of Montauk Highway, in the space that formerly housed Blockbuster, which closed in October 2012. An opening celebration will also be held on Saturday.

SoulCycle has two other locations on the South Fork; one on Butter Lane in Bridgehampton and another off Newtown Lane in East Hampton. The new location marks the 18th studio nationwide for the brand.

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